Ads Optimizer

About the Role

We are seeking a highly analytical and detail-oriented Ads Optimizer / Ad Operations Specialist to join our growing Online Marketing Agency. This role is responsible for managing, optimizing, and analyzing digital advertising campaigns across multiple platforms to achieve clients' performance goals and maximize return on ad spend (ROAS).

Key Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other relevant platforms.
• Analyze campaign performance and provide actionable insights to improve results and achieve client KPIs.
• Manage campaign budgets, pacing, bidding strategies, audience targeting, and ad placements.
• Monitor and troubleshoot tracking, conversion events, UTM parameters, and attribution issues.
• Prepare performance reports and dashboards for clients and internal stakeholders.
• Collaborate closely with Account Management, Creative, Content, and Strategy teams.
• Conduct A/B testing and continuously identify opportunities for campaign improvement.
• Stay up to date with industry trends, platform updates, and digital advertising best practices.

Qualifications

• Minimum 3 years of experience in Ad Operations, Ads Optimization, Performance Marketing, or a related field.
• Strong hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Proven track record of managing and optimizing performance-driven campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Solid understanding of conversion tracking, attribution models, and marketing funnels.
• Ability to manage multiple client accounts and prioritize tasks effectively.
• Strong attention to detail and problem-solving skills.
• Good command of spoken and written English; able to communicate professionally with international clients, prepare reports and presentations, and participate in meetings in English.

Preferred Qualifications

• Previous experience working in a Digital Marketing Agency or Online Agency environment.
• Google Ads Certifications and/or Meta Blueprint Certifications.
• Experience with E-commerce, Lead Generation, or B2B marketing campaigns.
• Familiarity with AI-powered marketing and analytics tools.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Cost per Lead (CPL)
• Conversion Rate (CVR)
• Campaign Performance Improvement
• Budget Accuracy and Pacing
• Client Satisfaction and Retention