Digital Marketing Specialist

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

Job Purpose

To ensure that we have flawless execution in changing the way people feel about insurance. This role will mainly responsible for always-on product communication via FWD own-media channel as well as spin-off media for product/service activation, operate material delivery for other external media channel and monitor launch schedule to ensure smooth and precise launch as plan. The task also include managing all related administration tasks to ensure the launch will complete successfully

Key Responsibilities

Digital Marketing Execution

• Develop and implement marketing campaigns for both product marketing and digital marketing. Oversee and manage the budget and timeline to ensure a successful project launch.
• Work closely with all related parties to ensure the smooth launch

Digital Media Execution

• Create and execute comprehensive media plans, ensuring effective budget management for each project’s media spending.
• Operate to distribute and control the quality of the final materials before releasing to media
• Collaborate with media vendors and platforms to negotiate rates, secure placements, and ensure the smooth execution of media buys.

Data Analysis and Reporting

• Track and analyze the performance of product & digital marketing campaigns using various analytics tools. Use insights to optimize future campaigns.