Content Creator - Aloft BKK

About the Company

At Aloft, we aren’t your typical hotel—but we aren’t too cool for school either. We’re here to be our guests’ launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they’re in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We’re looking for confident self-expressers who aren’t afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

About the Role

Location: 35 Sukhumvit Soi 11, Sukhumvit Road, Bangkok, Thailand, 10110. Schedule: Full Time. Position Type: Non-Management.

Job Summary: Create and support the development and implementation of an ongoing media and community relations program. Provide crisis communications assistance to the property. Ensure information to the public and community is displayed correctly and effectively with the best opportunities for providing business.

Responsibilities

• Building Brand and Property Awareness to Drive Revenue — Create content and support hotel’s social media efforts; work collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants; solicit new media outlets and travel media individuals; select the best opportunities for the property based on market conditions and property needs; use creative selling abilities to obtain maximum exposure through travel journalists and media outlets; increase awareness within the travel media community and coordinate events to grow revenue in the restaurant outlets; work with online media outlets to promote the hotel; coordinate offers and information for publications and inserts regarding brand loyalty reward mailings; develop brochure and property collateral materials; participate in property imaging work (e.g., signage); ensure consistent brand and property message is communicated in all public relations and communications efforts.
• Building Successful Relationships — Build and strengthen relationships with existing and new travel writers and local media through calls, entertainment, FAM trips, trade shows; develop relationships within the community to strengthen and expand customer base for sales opportunities and additional revenue; conduct solicitation and maintenance calls to media; identify and communicate with distribution channels that can sell distress inventory to drive property occupancy; provide all communications channels with creative and unique tools to assist in public relations; assist property in developing promotions for various campaigns.
• Coordinating Communication Efforts — Provide accurate, complete and effective communications to visiting journalists, publicity or promotions; evaluate new public relations opportunities for the property; develop strategic public relations plan for the property including group, leisure and local efforts; assist in managing individual and group media visits; coordinate community service activities in concert with the public image and needs of the resort; assist in creative print fulfillment and ensure corporate branding standards and legal compliances are met and incorporated into collateral; support hotel press releases and other content for print and electronic media.
• Providing Exceptional Customer Service — Set a positive example for guest relations; interact with guests to obtain feedback on product quality and service levels and effectively respond to and handle guest problems and complaints; observe service behaviors of employees and provide feedback to improve service performance; conduct site inspections with visiting journalists.
• Keep detailed files and records on all matters relative to the property's public materials and ensure the property is following all corporate public relations guidelines.

Qualifications

• 2-year degree from an accredited university in Marketing, Business Administration, or related major plus 2 years experience in public relations, communications, or related professional area; OR 4-year degree from an accredited university in Marketing, Business Administration, or related major with no experience required.

Additional Information

Marriott International is an equal opportunity employer and welcomes all candidates.