Senior International KOL Specialist

About the Role

We are seeking a strategic and results-driven Senior KOL Specialist to lead influencer marketing as we scale MizuMi and Gentle Colors into international markets (especially China and the US). You will design and execute global KOL strategies, mentor the Junior KOL Specialist, and ensure the team operates with precision, creativity, and systematic processes.

Responsibilities

• Develop and execute end-to-end KOL/influencer strategies to expand Mizuhada’s brands into international markets.
• Stay ahead of global skincare and cosmetic trends and adapt content briefs and KOL style to local preferences (e.g., Xiaohongshu vs Instagram).
• Identify, recruit and build relationships with KOLs in target countries who align with brand identity and can drive authentic conversion.
• Define storyline and creative angles for international campaigns; craft compelling hooks and content structures that resonate with global skincare audiences.
• Forecast monthly and quarterly budget requirements, optimize spend, and establish standardized regional rate cards for agencies and creators.
• Prepare and present monthly/quarterly performance reports, conduct competitor benchmarking, and maintain a systematic database of KOL performance.
• Research, vet and manage relationships with international MCNs/agencies; set KPIs and monitor agency delivery on reach, engagement and conversion metrics.
• Lead negotiations on usage rights, exclusivity and pricing to maximize marketing ROI.
• Oversee, mentor and review work from the Junior KOL Specialist; optimize internal workflows to meet deadlines without sacrificing quality.

Qualifications

• 3–5+ years of experience in KOL/influencer marketing, with proven track record handling high-budget campaigns or international markets.
• Genuine interest in Skincare and Beauty industry, with strong product/ingredient knowledge.
• Strong ability to turn complex data into simple, actionable strategies and prepare strategic reports.
• Good organizational skills and experience building systems for tracking, payment coordination and content scheduling.
• Native-level Thai and Professional Working Proficiency in English (required).
• Proficiency in Mandarin or deep understanding of Chinese platforms (Douyin, Xiaohongshu) is a significant advantage.
• Strong leadership and negotiation skills, ability to perform under pressure with a "can-do" attitude.

Skills

• Social media and influencer marketing expertise targeted to international platforms.
• Budget planning, vendor/agency management and negotiation.
• Performance reporting and data-driven campaign optimization.

Additional Information

• Employer: Mizuhada Group (brands: MizuMi and Gentle Colors).
• Work arrangement: Onsite.
• Employment type: Full-time.