Social Media Content Creator

About the Role

We are looking for a highly organised, discreet, and creative Social Media Content Creator to provide comprehensive executive support to the CEO. This role includes planning and producing personal social media content that builds the CEO's thought leadership and personal brand. The ideal candidate is proactive, detail-oriented, digitally savvy, and able to represent the CEO's voice with authenticity both behind the scenes and on screen.

Responsibilities

• Develop and execute a personal social media content strategy for the CEO across platforms (LinkedIn, Instagram, Facebook, TikTok) to build thought leadership and personal brand.
• Research trending topics in business, wellness, entrepreneurship, and industry news; curate and generate content ideas aligned with the CEO's voice and values.
• Write captions, posts, articles, and short-form content in both Thai and English, adapting tone and style for each platform.
• Coordinate content creation including photography, short video shoots, and graphic design in collaboration with the creative team or external vendors.
• Schedule and publish content using social media management tools, monitor engagement, respond to comments, and manage the CEO's digital community.
• Track social media performance metrics (reach, engagement, follower growth) and prepare monthly reports with insights and recommendations.
• Identify collaboration, speaking, and media opportunities to enhance the CEO's public profile.

Qualifications

• Bachelor's degree in any field; Communications, Marketing, Business Administration, or Liberal Arts is a plus.
• 3+ years of experience as a Personal Social Media Content creator or in a similar executive support role; experience managing personal, brand, or influencer accounts acceptable.
• Excellent written and spoken English (professional working proficiency) and strong command of Thai with the ability to adapt content tone between audiences.
• Proficiency in productivity tools: Google Workspace or Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Familiarity with social media platforms (LinkedIn, Instagram, Facebook, TikTok) and social media management tools.
• Basic skills in Canva or similar design tools for creating simple content graphics.
• High level of discretion and professionalism handling confidential business and personal matters.
• Proactive, resourceful, and able to anticipate needs; strong organizational and multitasking skills; creative storytelling and personal branding instincts.
• Excellent communication and interpersonal skills across written, verbal, and digital interactions; adaptable, detail-oriented, and able to thrive in a fast-paced executive environment.
• Preferred: experience supporting C-level executives, interest in wellness/lifestyle content, and basic video editing skills (CapCut, Reels, TikTok).