Marketing Specialist (GTM Premium Sport)

Job Summary

Develop sports product marketing strategy: Basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) goes to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.

Job Description

• Develop sports product marketing strategy: , basketball (NBA), golf (LPGA, PGA), tennis (ATP), American football (NFL) go to market plan and implement marketing strategies and campaigns to drive subscribers' revenue and viewer.
• Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
• Define the target audience and key messages to effectively reach and engage the target audience.
• Manage all marketing materials including match day, big matches, fixtures, results as well as develop interesting and viral topics.
• Design the customer journey, manage end-to-end implementation, and ensure successful deployment.
• Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.

Key Qualifications

• A degree in Marketing, Business Administration, Sports Management, or a related field.
• Proven experience in marketing, especially within the sports industry.
• Deep understanding of the football and sports audience, culture, fan behavior.
• Creative, strategic thinker with a passion for football, basketball, golf, tennis, volleyball to create engaging marketing campaigns or promotions.
• Knowledge of the clubs, players, and commercial of the football league, NBA, NFL, Golf, ATP, volleyball
• Strong written and verbal communication skills for dealing with cross-functional teams.
• Proactive, self-motivated, and eager to learn.
• Excellent organizational and time management skills.
• Excellent command of English, both written and spoken.