Growth Marketing (ShopeeFood)

About the Role

Growth Marketing (ShopeeFood)

Responsibilities

• Partner closely with Local Product and Regional Product teams to support the development and enhancement of product features.
• Gather, consolidate, and prioritize business requirements from internal stakeholders and translate them into clear, structured, and actionable product briefs or requirement documents.
• Act as the key point of contact between business teams and product teams to ensure alignment on objectives, requirements, timelines, and expected outcomes.
• Support the end-to-end development process of assigned features, from requirement collection and scoping to launch readiness.
• Plan, coordinate, and execute A/B testing and other experiments in collaboration with product teams to validate hypotheses and optimize feature performance.
• Monitor feature performance and user behavior, and derive insights to improve feature adoption, engagement, and business impact.
• Work on marketing initiatives for assigned features to drive awareness, usage, and contribution to company growth objectives.
• Collaborate cross-functionally with marketing, operations, business, and analytics teams to ensure successful rollout and scaling of product features.
• Prepare clear documentation, presentations, and updates for stakeholders on feature progress, test results, and growth opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Engineering, or related fields.
• 2–5 years of experience in product growth, business strategy, product operations, marketing, or project management.
• Strong ability to translate business needs into structured and actionable requirements for product teams.
• Experience working with cross-functional stakeholders, especially product, business, and marketing teams.
• Familiarity with A/B testing, experimentation frameworks, and data-driven decision-making.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Good project management and stakeholder management skills.
• Excellent communication skills in English, both written and verbal.
• Ability to thrive in a fast-paced and dynamic environment.