Performance Marketing Specialist (Ads Optimization)

About the Role

💡 How We Work At Plantae, we operate in cross-functional projects — not traditional departments. Each project team brings together different functions to own a clear mission from end to end. We move fast, simplify complexity, and empower people to take ownership of real impact. We are an empowering platform with purpose — a place where A-Players get the space to shine, grow, and make a real difference.

🌱 About the Project We are on a mission to redefine plant-powered nutrition and make it the everyday lifestyle choice for millions of consumers — a transformation designed to turn our customers into a true community. This is not just about refreshing our brand; it’s about creating an unshakable connection with people who see Plantae as their everyday wellness partner and the No.1 choice for their future health.

Responsibilities

• Plan, execute, and optimize paid awareness campaigns across Meta, TikTok, YouTube, Google Display, and other channels.
• Build strategies to increase reach, brand awareness, and engagement at scale.
• Collaborate with Creatives and Content teams to develop attention-grabbing ad assets.
• Manage budgets, targeting, and bidding strategies to maximize awareness ROI.
• Implement and optimize tracking for awareness KPIs (Success metrics: CPM efficiency, engagement rate, brand lift study score, reach quality vs target audience).
• Run A/B tests across creatives, audiences, and formats to continuously improve results.
• Stay ahead of emerging media platforms, formats, and trends to expand reach.
• Provide insights and reporting to the Revenue Growth Lead, connecting awareness to mid- and lower-funnel performance.

Qualifications

• 2-5 years of experience in Performance Marketing, Media Buying, or Digital Strategy (FMCG, lifestyle, or e-commerce preferred).
• Proven track record of driving awareness and brand visibility at scale.
• Strong expertise in digital media platforms (Meta, TikTok, YouTube, Google Display, Programmatic).
• Data-driven — skilled at analyzing awareness metrics, brand lift studies, and engagement data.
• Creative and strategic thinker — able to craft campaigns that stand out in crowded markets.
• Collaborative — works closely with Content, Brand, and Performance teams for a full-funnel approach.
• Hands-on operator — able to execute with precision while thinking strategically.
• An A-Player drive: Move fast, Own it, Keep it simple, Solve to win.

Benefits

• Be part of a cross-functional project team working at startup speed.
• Own the top-of-funnel awareness engine that drives long-term brand growth.
• Learn to connect brand campaigns with performance outcomes.
• Work closely with senior leadership to shape media strategy and budget allocation.