Brand Manager (RTD) - Coffee

About the Role

Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG.

Responsibilities

• Develops and updates consumer portrait and consumer engagement funnel for the brand.
• Understands in-store environment, contributes to category strategy, defines desired relative price, and provides recommendations on pricing and promotional strategy.
• Proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies innovation levers, contributes to and executes the innovation pipeline, and maintains brand vibrancy via relevant renovations.
• Contributes to the development and execution of strong, functionally aligned brand plans and big ideas, engagement strategies, and brand experiences.
• Tracks and monitors brand performance, health and strategic alignment, and understands business impact and investment for the brand.
• Works in partnership with communication agencies to ensure all brand communication enhances the company image of a trusted leader.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years of experience in Brand Management from FMCG (MNC).
• Strong people and project management skills.
• Experienced in business planning, monitoring, analysis, and strategizing.
• Leadership and coaching principles.
• Computer literacy.
• Good command in English & Thai.

Skills

• Experience working with agencies and cross-functional stakeholders.
• Pricing, promotional planning and SKU/channel planning.
• Brand & consumer insight driven planning and innovation execution.