Product Manager B&W

Main Objectives / Area of impact / Influence on business and organisation :

• Drive the strategic development of the Villeroy & Boch Group product portfolio to become the recognised market and brand leader in its chosen sectors in the market by being the portfolio expert and champion, supported by an in-depth understanding of the market.
• Set market strategies based on customer/ market requirements and actionable plans
• Drive new development projects internally and externally

Main Position Tasks :

1. Defining and executing the short to mid term (2-5 yrs) product portfolio strategy and plan (incl lifecycle mgmt.) in assigned markets

• Responsibility for turnover and profitability development within the key markets
• Identify growth opportunities in assigned markets to develop a market-specific medium to long-term product strategy and harmonize it with production and supply chain
• Alignment within the team
• Active study and analysis of market and competitive products for benchmarking, and to define actions to optimise turnover, market share and profitability.
• Gathers market knowledge about market standards, requirements and feeds them into NPS

2. PLC management and Product Performance Management

• Link between technical product development, Sales, Marketing and SCM.
• Provides input about necessary product improvements, innovations and sales activities.
• Adjustment of products in their lifecycle (performance, design, function, quality, costs)
• Reporting & Performance mgmt CM1 / Net turnover and pcs analysis – securing the business plan achievement
• Define sales actions with sales and measure outcome
• Responsible to maintain maser data and product information (incl PIM etc)

3. SoP alignment

• Responsible for annual / project budget & demand planning in consultation with sales team.
• Responsible for rolling demand planning for the market in consultation with sales team.

4. Product Marketing

• Provide training to internal organisation and customers for new and existing products.
• Document trainings (video etc)
• Identify compelling story and USP´s
• Proactive sell -out support of customers
• Support marketing & communications on new product launches and manage related processes, collaterals for new products, and to (a) develop effective launch promotional plans and (b) to develop materials & conduct training for sales team.

5. New Product Development

• Steers the product development and launch of new products and improvement
• Provides feedback on businesss plan volumes / prices
• Aligns with different departments /countries

Required Qualification

Education : Bachelor’s or Master’s degree in Product Development / Business or a related field

Type and length of necessary job experience : At least 3-5 years of experience in a related field

Specific Knowledge (only essential specific knowledge; e.g. language skills if mandatory) :

• Excellent English skills, strong analytical skills, good knowledge of all MS Office applications
• Strong business acumen
• Doer mentality

About the Company

The Villeroy & Boch Group is an international progressive company with a long tradition and has been successfully shaping and creating porcelain in the areas of lifestyle, bathroom and wellness for over 275 years. In 2024 Villeroy & Boch completes acquisition of Ideal Standard and joins the ranks of Europe’s largest manufacturers of bathroom products, with around 13.000 employees and a global production distribution network. The complementary strengths of the two companies in terms of regional presence, sales strategies and product and brand portfolio will increase the Groups competitiveness.