Head of Franchise

About the Company

At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.

Responsibilities

• Lead the strategic development and global expansion of StudyIn’s franchise office network, identifying new markets and prospective partners and leading the appointment process for new franchisees.
• Drive student recruitment and revenue growth across the franchise network by working with franchise offices to deliver annual recruitment targets and identify additional revenue opportunities.
• Oversee onboarding and opening of new franchise offices and ensure consistent application of the Franchise Operations Manual (FOM).
• Monitor and maintain service quality standards across all franchise offices through regular audits, performance reviews, and feedback mechanisms; provide tailored support to underperforming offices.
• Support franchise offices with planning, organising, and promoting recruitment fairs and promotional events.
• Manage contract negotiations and agreement finalisation with channel partners and university partners, ensuring commercial soundness and compliance with legal and regulatory requirements.
• Frequent international travel to existing and potential new markets to support and grow franchise operations.

Qualifications

• Education: Bachelor’s degree in Business Administration, International Education, or related field required; postgraduate qualification or MBA is an advantage.
• Experience: Minimum 12–15 years of progressive experience in international student recruitment, operations management, or related area within the education sector, with demonstrated leadership in global, multicultural environments.
• Leadership & strategy: Proven ability to lead and manage multi-regional teams and design and execute global expansion strategies aligned with organisational goals.
• Sector expertise: Strong knowledge of student recruitment trends, visa processes, and education systems in key destination countries (eg, UK, USA, Canada, Australia); well-versed in student expectations and application processes.
• Partnerships & franchise development: Skilled in identifying, negotiating with, and managing franchisees and channel partners, and in building and maintaining strategic university partnerships.
• Quality assurance & operations: Experience developing and applying QA frameworks, conducting operational audits, identifying improvements, and implementing best practices across multiple locations.
• Business development & project management: Proven ability to identify market opportunities, support local offices with business planning, sales enablement and marketing strategy, and manage multiple projects across time zones and regions.

Additional Information

• Location: Bangkok (onsite)
• Employment type: Full time
• Reports to: Director, Franchise & Partner Channels
• People manager: Yes, team size approximately 5
• Frequent international travel required