Marketing Manager

About the Company

Asia Pulp & Paper (APP) is one of the World’s Largest Integrated Paper Group with over 100,000 employees. APP products are sold in over 150 countries with manufacturing units around the world. Tissues International is the tissue finished goods business of APP (one of the largest in the world) with products sold under 18 brands across 5 categories, coming from 18 converting factories around the world. Ensuring supply chain integrity and commitment to the Sustainable Roadmap Vision 2030 are crucial to APP's operations. Learn more about Asia Pulp & Paper (APP)' path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy at https://app.co.id/sustainability-roadmap-vision-2030.

We are currently looking for a Marketing Manager to be based in Bangkok office to lead the local marketing plan, reporting to the Chief Marketing Officer.

Responsibilities

• Direct all marketing activities to achieve business goals in the short and long term, improve profitability and market control.
• Develop a marketing strategy and plan including pricing strategies, advertising media and promotional events.
• Perform periodic market and product evaluations to anticipate changes in trends in the short and long term.
• Develop brand strategy to maintain brand awareness, brand preposition and brand positioning in the eyes of customers.
• Ensure that the concept is aligned between the brand and the product being marketed and support promotional activities.
• Determine the product portfolio mix settings.
• Direct and control the implementation of ATL & BTL activities, promotion, product management, e-commerce, marketing analysis and research.
• Work closely with the sales team in budgeting and forecasting sales to match the set targets.
• Develop new products based on market data, consumer insight and competitor analysis and provide feedback for product development and packaging based on business and market assessments.

Qualifications

• Minimum of 6 years’ experience in a similar position.
• Qualification in Marketing/Communications or a related field.
• Experience growing FMCG businesses using digital marketing (emails/paid/organic) in an Agency or In-house environment.
• Experience in marketing automation, channel marketing, and running campaigns to drive customer acquisition.
• Experience with NPD, digital marketing with trade/retail marketing knowledge.