Beauty & Wellbeing Thailand Makro, CJ and 1UL BigC Lead

JOB SUMMARY

• Lead and manage across assigned accounts with strong accountability and a growth-driven mindset.
• Define and execute Modern Trade sales strategy aligned with overall business objectives.
• Lead Joint Business Plans customers, ensuring alignment on growth drivers and investments, with concrete business plans, promotional activities and tailored channel strategy
• Drive category penetration, share of basket, and in-store excellence through innovative programs and data-driven insights.
• Oversee pricing, trade spending efficiency, and compliance with company policies.
• Lead high-level negotiations on trade terms, funding, and strategic counterparts to maximize ROI.
• Monitor and optimize customer investments, profitability, and market share performance.
• Inspire, coach, and develop a high-performing Modern Trade sales team, fostering a culture of accountability and collaboration.
• Partner with Marketing, Category, Supply Chain, and Finance to deliver integrated customer solutions.
• Representing Modern Trade in leadership forums, influencing decisions that impact channel growth.

Qualification

• Bachelor’s or Master’s degree in business administration, Marketing, or related field.
• At least 5 years of experience in senior leadership roles within FMCG.
• Proven success in Modern Trade/Key Account Management at national or regional level
• Strong negotiation skills and experience managing large-scale trade investments.
• Demonstrated ability to lead team and drive change.
• Experience in Marketing, Trade Marketing is desirable.