Brand Manager (Sports)

About the Company

We’re hiring: Brand Manager (Sports)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers.

Responsibilities

• Manage imported sports/athletic/active lifestyle brands and coordinate directly with international brand principals, regional offices, or global headquarters
• Drive business growth, market expansion, and brand development in a competitive retail environment
• Own commercial performance with full P&L responsibility and financial analysis for the brand
• Operate across multi-channel retail environments including Department Stores, Specialty Retail, Brand Stores, Wholesale, and E‑Commerce
• Lead merchandise planning, forecasting, inventory management, and Open‑to‑Buy (OTB) processes
• Lead strategic business planning, distribution expansion, market development and seasonal buying/product launches
• Negotiate with partners, manage stakeholders, and build strong relationships with internal and external teams
• Manage, develop and coach high-performing teams; lead cross-functional initiatives and marketing activations

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, Sports Management, Retail Management, or related fields
• Minimum 10–15 years of experience in Brand Management, Commercial Management, Business Development, Category Management, or General Management within sports, athletic, outdoor, active lifestyle, footwear, apparel, or consumer brands
• Also lists Minimum 5–8 years of experience in Brand Management, Product Management, Merchandising, Marketing, Commercial, or Business Development (appears in qualifications section)
• Proven experience managing imported brands and coordinating with international/regional/global teams
• Strong commercial acumen, analytical and financial capabilities, with experience in sales planning, budgeting, forecasting, KPI tracking and performance analysis
• Excellent communication, presentation and influencing skills in both Thai and English
• Passion for sports, fitness, outdoor, performance or active lifestyle industries; experience in sports marketing, athlete partnerships, community engagement or event activation is an advantage
• International exposure or experience working with regional or global organisations is a strong advantage
• Proficiency in Microsoft Excel, PowerPoint and business analysis tools is preferred

Benefits

• Be part of an established organization with a long-standing and trusted brand heritage
• Work alongside passionate teams in a dynamic, fast-paced industry
• Strong career development opportunities and a competitive compensation package