VP, COE Revenue Growth Management

About the Company

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by founding principles including "Growing for Good" and "Yatte Minahare," we pursue sustainable growth, bold innovation, and social impact. Across Asia Pacific we offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, and V Energy.

About the Role

This role leads the development and deployment of the Revenue Growth Management (RGM) strategy across the Asia region. You will drive adoption of RGM to optimise pricing, promotions, assortment, and trade investment, build scalable frameworks and embed data-driven decision-making to unlock sustainable revenue and margin growth. The role is based in Bangkok, Thailand.

What You'll Do

• Define long-term RGM ambition and develop the regional RGM strategic roadmap aligned with business strategy and planning cycles (MTP and AOP).
• Build a repeatable, codified model to enable scale and embed RGM KPIs and metrics into the business P&L.
• Design and deliver initiatives using the 5-lever framework: Price, Pack-Price, Promotions, Mix, and Trade Terms, including playbooks and market guidelines.
• Anticipate macro and competitive dynamics and propose proactive strategies to capture value.
• Drive cross-functional alignment across Marketing, Sales, Finance, and Supply Chain; embed RGM into decision-making through analytics and market intelligence.
• Strengthen RGM capability across Business Units via training, hands-on projects, and communities of practice; establish governance, processes, and tools.
• Champion analytics initiatives for elasticity, promo ROI, and assortment optimisation; implement scalable tools and dashboards with strong data governance and standard metrics.
• Establish performance routines with clear targets and corrective actions.

Qualifications

• Significant, multi-country experience in RGM, commercial excellence, or related areas.
• In-depth experience designing RGM and commercial excellence processes and playbooks.
• Deep understanding of diverse channels and customers, including General Trade and Modern Trade; strong knowledge of Sales, Channel strategy and execution, and BU operations.
• Comprehensive understanding of RGM methodologies and the data design required to support analytics.
• Proven ability to communicate effectively at Region and BU ExCom levels; strong presentation and written communication skills.
• Demonstrated business acumen, analytical and decision-making skills; ability to influence and develop people from diverse backgrounds.

Benefits

• Opportunity to shape a high-impact, region-wide growth capability.
• Visibility with senior leadership and cross-market collaboration.
• Play a pivotal role in embedding advanced analytics and commercial excellence.
• Drive tangible business outcomes across multiple markets.

Additional Information

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We are committed to fostering a diverse, equitable, and inclusive workplace and encourage candidates from varied backgrounds to apply. Reasonable accommodations are available as needed.