Brand Manager - Cereal Partners Worldwide

About the Company

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

• Location: Bangkok
• Company: Nestlé
• Division: Brand Management (CPW)
• Employment: Full-time
• Minimum 5 years' experience in marketing, preferably in FMCG brands

Responsibilities

• Grow brand equity for assigned product group and direct all marketing activities to achieve short- and long-term business goals, strategies, action plans, P&L and market spending while ensuring regulatory compliance.
• Develop communication briefs and plans; direct agencies to develop promotional materials, media and implementation.
• Direct research agencies and conduct qualitative and quantitative research.
• Activate brand essence and vision; develop and update consumer portraits and consumer engagement funnel.
• Understand in-store environment, contribute to category strategy, define desired relative price, recommend pricing and promotional strategy, and propose SKUs for key channels and customers.
• Apply consumer centricity and innovation levers; contribute to and execute the innovation pipeline and renovations to maintain brand vibrancy.
• Track and monitor brand performance, health and strategic alignment; contribute to development and execution of functionally aligned brand plans.
• Create engagement strategies and memorable brand experiences in partnership with communication agencies, ensuring all brand communication supports company image and regulatory validation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years' experience in marketing, preferably with FMCG brands, with end-to-end brand management experience.
• Good command of English and Thai.
• Good communication and presentation skills; able to work independently and under high pressure with a self-starter attitude.