Brand & Creative Innovation Strategist

About the Company

A leading retail & lifestyle development company is seeking a visionary Brand & Creative Innovation Strategist to redefine how brands connect with people — through creativity, culture, and innovation.

We’re looking for someone who can combine strategic foresight, brand storytelling, and creative experimentation to turn bold ideas into transformative brand experiences that inspire audiences and drive business growth.

Responsibilities

• Define & evolve the brand: develop brand positioning, purpose, and narrative aligned with long-term business goals.
• Lead creative innovation: incubate breakthrough brand concepts, campaigns, and experiences across physical, digital, and hybrid spaces.
• Connect culture & creativity: translate cultural shifts, consumer insights, and emerging tech (AI, AR, immersive design) into brand opportunities.
• Collaborate & co-create: partner with cross-functional teams and creative collaborators to deliver cohesive storytelling and shared value.
• Measure impact: establish KPIs to track brand relevance, emotional engagement, and creative resonance.

Qualifications

• Bachelor’s or Master’s degree in Brand Strategy, Marketing, Communication Design, Innovation Management, or related field.
• 7+ years of experience in brand strategy, creative innovation, or marketing strategy (agency or in-house).
• Strong understanding of design thinking, cultural strategy, and storytelling.
• Proven ability to bridge strategy and creativity — turning insights into impactful experiences.
• Excellent communication and collaboration skills.
• Passion for art, culture, design, technology, and sustainability.