Assistant Brand Manager (Alcohol)

Responsibilities

• Co-create channel and trade marketing strategies for assigned channels and support initiatives and executions throughout the year.
• Track effectiveness and impact of initiatives and activities.
• Monitor and analyze market trends, consumer insights and competitor movements; propose creative ideas to Brand Manager.
• Work closely with external agencies to ensure all campaigns and activities are implemented successfully to drive brand growth.
• Ensure and maximize usage of marketing materials (e.g., POSMs) across all channels and evaluate effectiveness.
• Conduct regular market visits to maintain relationships with business partners, collect insights and competitor movements to analyze and plan tactical strategies.
• Monitor brand performance regularly.

Qualifications

• Bachelor's degree or higher in Marketing or related fields.
• At least 3 years of working experience, especially in marketing/brand management.
• Experience in FMCG company is an advantage.
• Excellent communication skills in English.