Senior Marketing Lead for Anime Jewelry Brand

About the Role

We are hiring a Senior Marketing Lead to take full ownership of growth for an Australia-based, fast-growing, anime-inspired jewelry and accessories brand. This is not a junior media buying role. You will lead marketing strategy across paid ads, organic content, influencer marketing, UGC, creative testing, and performance analytics, and ensure every product has the right creative coverage, testing priorities, and clear next steps across Meta, Google, organic, influencer, UGC, and paid creative channels.

Responsibilities

• Own marketing strategy and budget across Meta, Facebook, Google, organic, influencer, UGC, and creative channels.
• Organize ad and creative coverage across all products so each product has clear visibility, testing priorities, and next steps.
• Track which products have active ads, which do not, and which need more creative support; track hooks, angles, offers, scripts, visuals, and formats tested for each product.
• Identify neglected products and prioritize content, UGC, influencer support, or paid ad creative.
• Manage and optimize paid ad campaigns, especially Meta/Facebook Ads and Google Ads.
• Analyze daily performance using Triple Whale, Motion, Shopify, ad platform data, and other reporting tools; make decisions on scaling, testing, pausing, and improving performance.
• Lead creative strategy for ads including hooks, angles, offers, scripts, visuals, product positioning, and testing priorities.
• Review video ads, graphics, landing pages, and creative assets to ensure polished, high-quality, on-brand creatives.
• Coordinate with social media, influencer, UGC, paid ads, editing, and design teams; give clear feedback and keep campaigns moving.
• Build and maintain systems for product coverage, creative testing, reporting, campaign planning, and performance reviews using tools such as Miro, Notion, Airtable, or similar.
• Help recruit and evaluate marketing, design, advertising, and creative talent as the team grows.
• Support the brand’s growth toward multiple 7 figures by strengthening the marketing engine.

Qualifications

• Proven senior-level marketing experience with 7-figure Shopify e-commerce brands.
• Deep hands-on experience with Meta/Facebook Ads and strong experience with Google Ads.
• Strong working knowledge of Triple Whale, Motion, Shopify analytics, and performance reporting.
• Excellent creative judgment for video ads, hooks, angles, offers, and direct-response creative.
• Strong organization and attention to detail across product coverage, creative testing, reporting, and campaign planning.
• Experience managing or coordinating remote teams of ad managers, editors, designers, creative strategists, or social media team members.
• Strong understanding of e-commerce funnels, offers, landing pages, AOV, CAC, MER, ROAS, contribution margin, and scaling strategy.
• Reliable, consistent, available full-time with strong attention across at least 5 days per week; strong communication and ability to give clear direction.

Nice-to-Haves

• Anime fan or deep familiarity with anime culture, manga, fandom communities, and anime-related products.
• Experience in jewelry, fashion, accessories, beauty, collectibles, fandom, anime, or lifestyle brands.
• Experience building creative testing systems from scratch and using Miro, Notion, Airtable, or similar tools.
• Experience working with influencers, UGC creators, affiliate partners, or ambassador programs.
• Strong copywriting instincts for hooks, headlines, offers, scripts, and ad angles.
• Experience hiring or evaluating marketing, design, advertising, and creative talent; availability across 6–7 days when needed.

Benefits

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours (no graveyard shifts)
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired niche

How to Apply

Apply today if this role fits your experience and ideal remote job. To help identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.