Senior Brand Manager - Cereal Partners Worldwide

About the Company

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of "unlocking the power of food to enhance quality of life for everyone, today and for generations to come".

About the Role

• Location: Bangkok
• Company: Nestlé (Brand Management - Cereal Partners Worldwide)
• Employment: Full-time, onsite
• Minimum 5-7 years' experience in marketing, preferably in FMCG brands
• End-to-end brand management responsibility, including P&L and market spending

Responsibilities

• Grow brand equity of assigned product group and direct all marketing activities to achieve short- and long-term business goals, strategies and action plans, managing P&L and market spending while ensuring regulatory compliance.
• Develop communication briefs and plans; direct agencies to create promotional materials, media plans and implementations.
• Commission and manage research agencies; conduct qualitative and quantitative research.
• Activate Brand Essence and Vision; develop and update consumer portraits and the consumer engagement funnel.
• Understand in-store environment; contribute to category strategy, define relative pricing, recommend pricing and promotional strategy, and propose SKUs for key channels and customers.
• Drive consumer centricity and apply innovation levers; contribute to and execute the innovation pipeline and relevant renovations to maintain brand vibrancy.
• Track and monitor brand performance, health and strategic alignment.
• Develop and execute engagement strategies and memorable brand experiences; partner with communication agencies to enhance company image.
• Ensure compliance and validation to all regulations and specifications.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5-7 years' experience in marketing, preferably with FMCG brands and end-to-end brand management experience.
• Good command of English and Thai.
• Good communication and presentation skills; able to work independently.
• Able to work under high pressure and a self-starter attitude.