Campaign Manager

About the Role

Report directly to the VP of Campaign & Channel. The role requires a deep understanding of the overall business and Commercial directives, as well as customer insights, while maintaining operational excellence in campaign execution.

Responsibilities

• Lead the Platform Campaign team to plan and execute platform campaigns such as Mid-month, Pay Day, double digits and Mega campaigns (9.9, 11.11, 12.12).
• Develop holistic campaign strategies to maximize GMV uplift and ensure platform investment efficiency, including setting campaign KPIs/targets, designing campaign calendars and structure, and allocating platform resources and investments such as onsite visibility assets (homepage banner, main campaign page, CRM push), offsite marketing (Lazada social media, KOL/affiliate), barter seller package, and campaign vouchers.
• Design and manage seller investment requirements for campaign participation, including product discounts, seller mechanics (seller vouchers, flexi combos), co-funding mechanisms (Free Shipping, campaign vouchers), and identify optimal channels/solutions to minimize operational workload for both Commercial and seller teams.
• Oversee end-to-end management of Platform Campaign vouchers: budgeting, designing voucher tiers, creating and distributing vouchers, and real-time optimization during intra-day campaign periods.
• Coordinate with Graphics, Commercial, Homepage/CRM, Marketing/Affiliates and other functions to ensure smooth execution of Platform Campaign activities (provide briefs/themes, align on focus categories and price points, identify target audience, secure visibilities).
• Conduct performance reviews and present insights during monthly meetings with the TH CEO.

Qualifications

• Minimum of 5+ years of experience in e-commerce, management consulting, or strategy design; at least 3 years of experience in campaign management under e-commerce is an advantage.
• Proficient in Microsoft Excel and PowerPoint, with strong analytical and presentation skills.
• Ability to adapt effectively to changing priorities and thrive in a fast-paced environment.
• Proactive attitude with excellent problem-solving abilities.
• Strong teamwork and communication skills, with the ability to build relationships across diverse backgrounds and cultures.