Marketing Specialist

About the Role

We are looking for a Marketing Specialist with strong strategic thinking who is also comfortable being hands-on when needed. This role will be based in our Thailand branch and will be responsible for developing and executing end‑to‑end marketing strategies for the local market. The position requires someone who can define priorities, build structured marketing plans, and ensure campaigns contribute to business outcomes while coordinating execution across multiple channels.

Key Responsibilities

• Develop and execute marketing strategies for the Thailand market aligned with company growth objectives and product positioning.
• Create annual and quarterly marketing plans including budgeting, channel prioritization, and KPI targets.
• Design go-to-market strategies for new products or features including messaging, target audience, channel mix, and launch timelines.
• Plan and lead multi‑channel campaigns across digital paid media, organic social, content, PR, events, partnerships, and local activations.
• Manage and optimize marketing budget allocation to maximize ROI while balancing acquisition efficiency and brand growth.
• Establish marketing measurement frameworks, dashboards, and performance reporting.
• Work closely with Product, Sales, Operations, and Compliance teams to ensure campaigns align with product capabilities and regulatory requirements.
• Act as the main point of contact for local partners such as agencies, media platforms, KOLs/influencers, and community partners.
• Conduct local consumer and competitor research to refine positioning, messaging, and campaign strategy.

Qualifications

• 4–7 years of marketing experience with exposure to both brand/360 marketing and performance marketing.
• Experience developing marketing strategies for local markets.
• Strong analytical mindset and understanding of marketing funnel metrics (CAC, CPL, ROAS, conversion rate).
• Experience working with agencies, influencers/KOLs, and marketing partners.
• Fluent in English; Thai language skills are strongly preferred.
• Able to work independently as an individual contributor while coordinating vendors and partners.