Assistant Manager, Product Marketing

About the Company

As Southeast Asia's #1 integrated logistics provider, Teleport is focused on making logistics faster, cheaper, and better. Our mission is to move things across Southeast Asia better than anyone else, with a focus on making next-day delivery a reality.

About the Role

We are looking for an enthusiastic and resilient Assistant Manager, Product Marketing for Teleport Next Day (TNX), our B2C cross-border delivery product in Thailand. This role is the strategic engine for the Thai B2C cross-border delivery segment and is accountable for Acquisition, Retention, and Upsell. You will be the vital link between the Commercial/Sales team and the wider Marketing functions to ensure Teleport Next Day dominates the Thai cross-border logistics landscape.

Responsibilities

• Act as the dedicated in-market marketing lead for TNX Thailand, setting the strategic direction for all B2B marketing activities targeting Bangkok-based SMEs
• Design, execute, and own end-to-end conversion playbooks (Acquisition, Retention, and Upsell) to maximize customer lifetime value
• Work closely with the Commercial team to refine and implement marketing strategies aligned with their business objectives
• Collaborate with Content, Brand & Creatives, Marketing Ops, and Communications to ensure integrated efforts and seamless lead transition
• Continuously innovate and apply creative thinking to optimise strategies and engage target accounts
• Analyse campaign performance data to identify opportunities for ongoing enhancements
• Plan and forecast future marketing initiatives, staying ahead of local Thai market trends

Qualifications

• High proficiency in Thai (written and verbal) is essential; good command of English verbally
• Demonstrated experience in B2B marketing targeting local Thai SMEs
• Strong, verifiable understanding of Thailand SME and e-commerce market dynamics
• Familiarity with marketing tools, CRM, email marketing platforms, and analytics tools (e.g., HubSpot, Pipedrive, Mailchimp, Hotjar, Squarespace)
• Ability to work effectively with cross-functional teams and operate independently with minimal supervision
• Proven strategic planning skills to develop effective marketing strategies that drive conversions
• Detail-oriented with a focus on accuracy and quality in marketing initiatives
• Nice-to-have: direct experience with SME-heavy channels in Thailand (e.g., LINE OA campaigns, targeted paid advertising, localised SEO/content); basic knowledge of sales processes; data analysis experience; prior logistics, startup, or e-commerce experience; resourcefulness and adaptability

Skills

• CRM and marketing automation platforms, email marketing, and analytics
• Conversion funnel management: acquisition, retention, upsell
• Localised channel experience (LINE OA, paid ads, SEO/content)
• Performance analysis and campaign optimisation