SEO & Digital Marketing Expert

About the Company

SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

About the Role

In this hourly, remote contractor role, you will work as an SEO & Digital Marketing Subject Matter Expert (SME) to review AI-generated SEO/marketing outputs and/or create expert digital marketing content, evaluating reasoning quality, strategy fit, and step-by-step decision-making while providing precise written feedback.

Responsibilities

• Develop AI training content: create detailed prompts and gold-standard SEO/digital marketing outputs (content briefs, strategy notes, optimizations, analyses).
• Optimize AI performance: evaluate and rank AI responses to improve intent match, correctness, clarity, and practical applicability.
• Ensure model integrity: test AI outputs for inaccuracies, brand-risk claims, policy/compliance pitfalls, and bias; validate reliability across use cases.
• Assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in search intent alignment, keyword strategy, on-page SEO, technical SEO logic, content structure, measurement/attribution, and compliance/claims risk; fact-check where needed; write high-quality explanations and model outputs that demonstrate best practices; rate and compare multiple AI responses based on effectiveness and reasoning quality.

Qualifications

• Bachelor’s degree (or higher) in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
• 5+ years of professional experience in SEO and/or digital marketing (in-house, agency, or consultancy).
• Strong command of SEO fundamentals: keyword research, intent mapping, information architecture, internal linking, content briefs, SERP analysis.
• Working knowledge of technical SEO and site health: crawl/indexation, canonicalization, redirects, sitemaps, Core Web Vitals basics, schema.
• Strong analytics and measurement instincts: GA4, Search Console, dashboards, experiment design, and attribution caveats.
• Ability to evaluate writing and strategy for clarity, structure, persuasion, and brand voice, including landing pages and SEO blog content.
• Exceptional attention to detail when spotting weak logic, overclaims, hallucinated facts, or risky marketing claims; minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, content ops, or performance marketing review is strongly preferred.

Additional Information

• There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise and will have access to future projects available through our expert network.