Marketing Executive (Supermarket)

About the Role

The Marketing Executive is responsible for planning and executing marketing events and campaign activities from concept to completion. This role oversees event coordination, budget management, cross-functional communication, and on-site execution to ensure all projects are delivered effectively and aligned with business objectives and brand direction.

The role also supports integrated communication planning for campaigns and events, including coordination with internal and external stakeholders across PR, digital media, online and offline channels, as well as creative and production teams.

Responsibilities

• Plan and execute marketing events, promotional activities, and brand campaigns from beginning to end, developing event concepts, themes, and activity formats aligned with target audience and business objectives.
• Coordinate with internal teams and external partners (Marketing, PR, Digital Media, Graphic Design, Operations, agencies, suppliers, artists, organizers, production teams) to ensure smooth preparation and timely deliverables.
• Oversee overall event operations and manage on-site activities during event days; handle unexpected issues and provide immediate solutions to ensure successful delivery.
• Conduct post-event evaluations and summarize key learnings and performance results; prepare project timelines, event reports, and performance summaries.
• Prepare and manage event budgets; monitor costs and negotiate with suppliers and vendors to maximize value and efficiency; maintain documentation related to projects, vendors, quotations, and approvals.
• Coordinate the development and adaptation of Key Visuals (KV) and campaign creative materials for in-store media, digital media, social media, and print materials.
• Support other marketing activities and special projects as assigned.

Skills

• Project coordination and management, budget management, creative coordination, attention to detail, adaptability and flexibility.
• Proficient in Microsoft Office applications.

Qualifications

• Bachelor’s degree in Marketing, Communication Arts, Business Administration, Event Management, or related fields.
• Minimum 5-7 years of experience in marketing, event management, or campaign coordination; experience in retail, lifestyle, FMCG, or event marketing is an advantage.
• Strong project management and coordination skills; good communication and interpersonal skills; able to manage multiple projects under tight timelines and work under pressure.