Sales Operations Manager

About the Company

Manatal is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital. Manatal has a global presence and is trusted by thousands of businesses in over 135 countries.

Our mission is to offer best-in-class AI-powered technology to help small, medium, and large businesses transform the way they hire, manage candidates, and scale recruitment operations.

About the Role

We are looking for a Sales Operations Manager to own and optimize the operational infrastructure supporting Manatal's commercial teams within the Customer Success and Support organization. The ideal candidate is a highly technical, process-driven, detail-oriented operator who can turn business requirements into scalable systems, clean processes, accurate reporting, and automation-led execution. You will own CRM configuration and hygiene, lead assignment workflows, reporting infrastructure, sales operations automation, cross-functional operational projects, and manage a team to provide leadership with accurate, timely, and actionable visibility into commercial performance.

Responsibilities

• Own the implementation, governance, and continuous improvement of operational processes across Customer Success and Support.
• Translate leadership-defined business requirements into scalable workflows, CRM configurations, reporting structures, and operational procedures.
• Own lead assignment processes, CRM routing logic, lifecycle stages, pipeline hygiene, data quality, and operational compliance within the CRM.
• Identify process gaps, execution risks, and operational inefficiencies and build/maintain clear process documentation for workflows, tools, policies, and procedures.
• Manage day-to-day configuration, optimization, and governance of CRM: workflows, automations, properties, dashboards, permissions, routing logic, and operational controls.
• Evaluate, implement, and optimize tools that improve sales productivity, reporting accuracy, automation, and process efficiency; use automation tools such as Clay, n8n, Zapier, or similar platforms and partner with technical stakeholders when needed.
• Own creation, accuracy, and continuous improvement of sales and revenue operations reporting; build dashboards and reports to give leadership visibility into performance, pipeline health, activity quality, conversion trends, and bottlenecks.
• Perform advanced analysis across CRM, sales, and operational data to identify issues, explain trends, and recommend improvements; move beyond KPI monitoring to provide strategic recommendations.
• Drive an automation-first and AI-enabled approach by identifying manual or repetitive workflows that can be automated using AI tools, agents, workflows, or system configuration.
• Lead multiple operational projects, manage timelines, risks, dependencies, documentation, and ensure measurable outcomes and implementation quality.
• Manage a team supporting commercial operations and reporting: set expectations, priorities, operating rhythms, quality standards, and review outputs for accuracy and consistency.

Qualifications

• 5+ years of experience in Revenue Operations, Sales Operations, GTM Operations, Business Operations, Strategy Operations, or a closely related function.
• Strong hands-on experience with HubSpot configuration, reporting, workflows, CRM governance, and sales process implementation.
• Advanced reporting and analytics capability, with experience building dashboards and translating data into business recommendations.
• Strong technical aptitude and ability to configure tools, build workflows, and understand integrations across commercial systems.
• Experience with tools such as Clay, n8n, Zapier, or similar platforms.
• Exceptional attention to detail, including the ability to spot data inconsistencies, process gaps, reporting errors, and documentation issues.
• Excellent written and verbal communication skills in English.
• Experience using AI tools such as ChatGPT, Claude, or AI agents to