Assistant Trade Marketing Manager (Skincare)

About the Role

The Assistant Trade Marketing Manager will lead retail marketing strategy and execution to drive brick-and-mortar performance, consumer engagement, and in-store excellence across all key retail channels. This role is responsible for maximizing counter productivity, conversion rates, and client experience through trade marketing planning, retail animations, CRM activations, and visual merchandising excellence. Acting as the key bridge between Marketing, Sales/Retail, and external partners, this role translates brand and product priorities into high-impact retail programs, experiential activations, and commercial strategies that deliver sustainable business growth while preserving the luxury positioning of the brand.

Responsibilities

• Develop and execute annual and monthly trade marketing plans by retailer and channel; own retailer strategy and calendar.
• Plan, allocate and ensure effectiveness of sampling, exclusive offers and GWP to achieve trade targets.
• Deploy monthly trade marketing campaigns (promotions, activities, communication, mechanics, product focus) to retail teams and retailers.
• Mastermind and execute retail activations, consumer workshops, counter animations and pop-ups; lead workshops, on-counter activities and CRM events and perform ROI post-campaign evaluations.
• Continuously analyze counter traffic, transactions and conversion rates to implement tactical interventions and optimize counter productivity; prepare and present monthly and ad-hoc performance reports including BRM analyses, flash sales reports and market/competitor insights.
• Direct and audit execution of Visual Merchandising updates and POSM; forecast, allocate and ensure VM units are distributed with proper installation guidelines.
• Act as project lead for new counter openings, renovations and temporary pop-ups to ensure operational readiness and cross-functional alignment.
• Enable cross-functional collaboration with Product, retailers and internal teams to build retail-exclusive bundles, animation themes and manage day-to-day retailer relationships.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• At least 5 years of experience in Trade Marketing, Retail Marketing, or Channel Marketing; experience in luxury beauty or premium consumer brands preferred.
• Strong understanding of retail KPIs and commercial drivers (e.g., traffic, conversion, ATV, sell-through).
• Proven experience in retail activations, CRM and in-store execution across multiple channels; hands-on experience managing end-to-end campaigns and retail projects (animations, pop-ups, VM rollout).
• Good knowledge of visual merchandising and maintaining premium brand standards.
• Strong analytical, project management and stakeholder management skills; proactive, detail-oriented and results-driven; able to manage multiple priorities.
• Excellent communication skills; fluent in Thai and English.