Technical Director – Live Streaming Production

About the Role

The Technical Director – Live Streaming Production is responsible for leading the overall technical strategy, execution, and optimization of live streaming operations across social commerce platforms, particularly TikTok Live. This role oversees end-to-end live production infrastructure, ensuring high-quality, stable, and scalable live streaming performance and enabling business growth through efficient and innovative systems.

Responsibilities

• Lead and oversee all technical aspects of live streaming production across multiple studios and platforms
• Ensure consistent delivery of high-quality live sessions with minimal downtime or disruption
• Define and implement technical standards, best practices, and quality control processes
• Design, implement, and maintain live streaming infrastructure, including cameras, audio systems, lighting, and streaming software
• Ensure system scalability to support increasing live volume and business growth
• Optimize streaming stability (e.g., latency, bitrate, connectivity)
• Oversee real-time live operations and ensure rapid troubleshooting of technical issues
• Establish pre-live testing protocols and operational checklists
• Monitor performance metrics and continuously improve live production efficiency
• Lead, manage, and develop the live production technical team; set performance expectations, provide coaching, and manage staffing and scheduling across studios
• Identify opportunities to improve workflows, automation, and production efficiency and evaluate/implement new tools and technologies
• Collaborate with Creative, Content, Account, and Marketing teams to support campaign execution, large-scale campaigns, special events, and high-impact live productions
• Track and analyze technical performance metrics (uptime, error rate, stream quality) and provide regular reports and insights to management

Qualifications

• Bachelor's degree in Media Production, Broadcasting, Engineering, IT, or related field (or equivalent experience)
• Minimum 5–8 years of experience in live production, broadcasting, or streaming operations
• At least 2–3 years of experience in a leadership or managerial role
• Strong expertise in live streaming tools (e.g., OBS, TikTok Live Studio, streaming encoders)
• Deep understanding of camera systems, lighting, audio, and broadcast workflows
• Knowledge of networking fundamentals (bandwidth, latency, streaming protocols)
• Experience managing multi-studio or high-volume live operations
• Ability to communicate technical concepts clearly to non-technical stakeholders; high attention to detail and commitment to quality

Additional Information

• Experience in social commerce, digital media, or fast-paced production environments is highly preferred
• Flexibility to support live operations outside standard working hours if required
• Strong sense of ownership, accountability, and continuous improvement