Country Sales Manager

About the Role

Plan strategic direction and objectives to boost KT&G brand presence and sales in the Thailand market. Act on behalf of KT&G HQ to discuss and negotiate strategic plans, sales & distribution, marketing activities, new products, contract structure and market issues with KT&G's official distributor and manufacturer in Thailand. Develop new distribution channels (Wholesale, Modern Trade, Upcountry), promotion and salesforce motivation/visibility schemes, and monitor distributor and manufacturer performance.

Responsibilities

• Overall management of the Thailand market on behalf of KT&G HQ, including regular reporting to HQ.
• Collect, analyze and interpret sales & distribution data to identify factors affecting sales growth and to inform marketing strategy.
• Identify, develop and evaluate marketing strategies based on data, market characteristics, costs and objectives.
• Prepare itineraries and conduct visits (random/joint) to retail, wholesale and modern trade outlets.
• Develop new distribution channels (Wholesale, Modern Trade, Upcountry) and promotion / salesforce motivation / visibility schemes.
• Set KPIs for partners, conduct systematic performance evaluations and communicate results to partners regularly.
• Establish incentive and bonus schemes for partners and inspect/monitor distributors/importers/wholesale partners to identify improvement points.
• Conduct market sensing, competitor activity analysis and new market trend analysis (product launches, sales & distribution, marketing activities).
• Manage contract processes for distributor and manufacturer: understand legal basics, interact with contract parties on terms, and manage creation, collaboration, signing, tracking and renewal.
• Perform other ad-hoc tasks requested by KT&G HQ.

Qualifications

• Career: At least 5 years of experience in marketing or sales in the Tobacco or FMCG business, with experience at manager level. Tobacco business background preferred.
• Knowledge: Sales, distribution, marketing, advertising, redistributor/wholesale/chain channels, region-specific tobacco market characteristics, and Thailand laws related to sales & advertising of tobacco products.
• Computer skills: Using office equipment and computer programs (Word, Excel, PowerPoint).
• Education: Bachelor's degree preferred or equivalent experience.

Additional Information

• Working conditions: This position is full time remote, expected hours 9:00 am - 6:00 pm; work location is home base city and may require business trips. Organization structure and duties may change depending on business growth.
• Monthly Salary: THB 65,000. Final compensation will be determined based on qualifications, relevant experience, and mutual agreement.