Freelance Copywriter (Thai, On-Site)

About the Company

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale.

WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, creativity, production and enterprise solutions to help clients navigate change and deliver transformational growth.

About the Role

As an integral part of the team, the Copywriter (Thai) will help shape the creative direction and transcreation of content in Thai and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Thailand. You will build strong working relationships with in-market and global teams to ensure linguistically and tonally perfect campaigns.

Responsibilities

• Transcreate, write, review and elevate campaign copy to produce effective and compelling communications across Thailand
• Maintain consistency in the brand's tone of voice across media formats
• Ensure messages are clear, follow the spirit of the English master copy and communicate the same strategic/product message
• Guide and maintain quality of translated long copy and review, rewrite and approve translated marketing copy from translation partners
• Work with copywriters, editors and translators and take responsibility for the quality and accuracy of their work
• Validate TV, print and digital advertising created by advertising agencies and help steer creative decisions on behalf of the client

Qualifications

• Accomplished advertising creative director / senior copywriter (Thai) with strong copywriting skills and understanding of tone/brand voice
• Experience working on international and local brands
• Confident presenting creative ideas clearly and with appropriate detail
• Obsessed with excellent writing; strong attention to detail (including punctuation) and understanding of language subtleties for creative adaptation
• Exceptional verbal and written communication skills in Thai and English
• Team player who can work closely with editors and production teams and perform effectively under time pressure
• Flexible and adaptable in a fast-changing environment
• Must be able to travel to Singapore at times as required, for several weeks at a time

Benefits

Work on diverse projects at global scale with access to world-class talent, studios and next-generation tools; opportunities for career growth within WPP's global network. AI and advanced technology are used to amplify creativity.

Additional Information

WPP is an equal opportunity employer committed to fostering a culture of respect and inclusion. We rely on legitimate interest as a legal basis for processing personal data for recruitment; please review our Privacy statement before submitting applications. Contact careers@wppproduction.com if you need the advert or form in another format.