Senior Trade Marketeer APAC

About the Company

If you’re the potential new Senior Trade Marketeer Thailand at Farm Frites, with experience in a similar international role, and if you would like to work for a rapidly growing, international family company in the agri-food sector, then read on! Farm Frites is continuously working to expand its global position in the foodservice market.

About the Role

To support our growth ambitions in APAC, we are looking for an experienced and commercially driven Senior Trade Marketeer. In this role, you will define where and how we win in the market. You translate market insights, customer needs and product capabilities into clear channel strategies and compelling value propositions. You play a key role in strengthening our position across diverse foodservice segments and markets.

Responsibilities

• Define and develop channel strategies across key foodservice segments (e.g. QSR, Casual Dining, Street Food)
• Translate market trends and customer insights into clear segment priorities and growth opportunities
• Build and maintain product-market combinations (PMCs) tailored per channel
• Develop compelling, customer-centric value propositions and concepts
• Support Sales in positioning Farm Frites as a value-adding partner
• Drive activation plans (promotions, menu concepts, campaigns) for key accounts and segments
• Create impactful sales tools and trade marketing materials to enable value-based selling

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related field
• Minimum of 8+ years of experience in Trade Marketing or Channel Marketing
• Experience in international B2B environments, preferably within foodservice
• Strong ability to translate insights into commercial propositions and concepts
• Proven experience working cross-functionally with Sales and Marketing teams
• Strong stakeholder management and communication skills
• Affinity with APAC markets is a strong plus

Skills

• Required Skills: Strong ability to translate insights into commercial propositions and concepts; proven cross-functional collaboration with Sales and Marketing; strong stakeholder management and communication
• Preferred Skills: Affinity with APAC markets

Benefits

What we offer you: Working at Farm Frites means being part of a global player with the culture of a family business. We offer a dynamic and fast-growing APAC environment, strong focus on personal development and growth, the opportunity to shape Trade Marketing in a key strategic region, and a competitive salary and attractive benefits package.

Additional Information

Because Farm Frites is growing rapidly, it is a challenging and dynamic company to work for. We support our employees in developing their talents and achieving both personal and business goals. Sustainability is a high priority for us, and we offer our employees a good salary with excellent fringe benefits and a great work-from-home policy.

How to apply: You can apply via the link on the website https://www.werkenbijfarmfrites.com/vacatures including a CV and cover letter with your application. For more information, feel free to send an e-mail to our Recruitment Team at Recruitment@Farmfrites.com. Acquisition on our vacancies is not appreciated.