Marketing Specialist

About the Company

BIGO

Responsibilities

• Responsible for the marketing operation and performance tracking of Bigo Live Thailand; develop and execute marketing strategies across multiple digital platforms.
• Independently plan and organize global or regional events, training, etc., to enhance revenue and app awareness, including event proposals, setting clear goals and measurement indicators, and conducting comprehensive reviews.
• Consolidate revenue data, summarize successful cases and corresponding methodologies.
• Conduct in-depth analysis of market and user needs to gain insights into regional markets and users, identify issues, and provide feedback.
• Drive continuous iteration and optimization of app features in close collaboration with the product team to create an outstanding live-streaming experience.
• Leverage insights to inform content needs and own communication of content strategies and timelines to cross-functional partners and stakeholders.

Qualifications

• Bachelor's degree or equivalent experience.
• 2+ years' experience in marketing.
• Ability to multi-task.
• Strong verbal, written, and organizational skills.