Trade Marketing Director

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

About the Role

The Customer Strategy & Planning (CSP) drives delivery of the commercial plan by developing and executing Category Growth Strategies from Business Group to country. It owns end-to-end commercial planning across customers and channels, including category strategies and execution. The team also builds core capabilities across NRM, Category Management, Shopper Marketing, and Insights to enable growth.

The CSP Lead for Home Care drives Category Growth Strategy, Operations & Planning, and Shopper Marketing for the business unit. You will be accountable for building strong category and commercial plans for both customers and Unilever, ensuring delivery of forecasts and business targets. Using integrated shopper, customer, and channel insights, you develop data-driven strategies, strengthen customer partnerships, and act as the key voice of the customer within IBP, D4C, and NRM.

Key Responsibilities

Category Strategy & Growth

• Lead the development of localized Category Growth Strategies, translating shopper, customer, and market insights into clear, compelling plans.
• Drive customer engagement and joint business planning, acting as the voice of the shopper, customer, and category.
• Own category growth management, including assortment optimization, space planning, and deployment of key NRM levers.

Commercial Delivery & Execution

• Deliver commercial plans by deploying USG targets, managing budgets by channel/customer, and leading quarterly business reviews.
• Lead end-to-end innovation planning and execution, ensuring effective market launches across channels and customers.
• Drive best-in-class in-market execution through aligned commercial strategies, shopper marketing, SOS, and TDP delivery.
• Own pricing, promotion, and mix strategy, including forecasting, performance reviews, and delivery of NRM levers.

Performance, Processes & Governance

• Drive performance tracking through analytics, opportunity identification, and KPI monitoring across pricing and innovation.
• Lead simplification and strengthening of processes (e.g., S&OP, CSP), enhancing efficiency and enabling a more strategic, COO-like role.
• Ensure strong governance and operational discipline across business processes.

Qualifications

Experience & Expertise

• 10+ years of experience in Sales or Trade Marketing
• Proven track record in category growth and commercial planning
• Strong understanding of Thailand retail landscape preferred

Strategic & Functional Capability

• Ability to translate shoppers, customer, and channel insights into clear Category Growth Strategies
• Strong commercial acumen across pricing, promo, assortment, and space planning
• Experience driving IBP, forecasting, and end-to-end commercial execution

Leadership & Performance Mindset

• Strong stakeholder management with ability to influence across functions and seniority levels
• Demonstrated ability to lead and develop high-performing, inclusive teams
• Clear communicator with strong storytelling and ability to connect strategy to execution
• Agile, resilient, and able to operate in a fast-paced, matrixed environment
• High ownership with strong results orientation, data-driven decision making and problem-solving mindset

Additional Information

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.