Marketing Specialist

About the Role

This role is focused on developing and executing marketing programs across various channels such as email, social media, and digital campaigns, as well as managing event participation. The candidate will work closely with content writers to create content calendars, collaborate with internal teams to implement strategic marketing initiatives, analyze campaign performance to optimize efficiency, and develop marketing materials and fast-paced social media content including event coverage.

Responsibilities

• Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events
• Create content calendars in collaboration with the content writer
• Collaborate with internal teams to develop and monitor strategic marketing initiatives
• Analyze and report the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials (sales and product collateral) ensuring brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing materials and requirements
• Arrange PetroApp participation in relevant events in collaboration with the Marketing team in Thailand & group marketing team, including aligning with photographers and videographers
• Create fast content for social media, including event coverage

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 3-4 years of experience
• Experience in marketing agencies, SaaS, and B2B is an edge
• Skilled and experienced in digital marketing, e-commerce, and social media networking
• Excellent communication and coordination abilities
• Capable of prompt problem solving
• Demonstrates a positive attitude, listens attentively, and is open to learning new skills