マーケティングマネージャー

About Us

We are a fast-growing retail company based in Bangkok and Japan, operating multiple fashion brands including "WhiteSand" (Resort wear) and "octo TOKYO" (City wear) in major Bangkok shopping malls. We are also launching a new souvenir and apparel brand, "YellowMango," in 2026.

We are looking for a strategic Marketing Director to lead our brand growth, maximize Customer Lifetime Value (LTV), and drive our marketing strategy from conception to execution.

About the Role

As our Marketing Director, you will act as a strategic partner to the CEO, overseeing all marketing activities for our retail businesses in Thailand. You are not just running ads; you are building brand equity.

Responsibilities

• Act as a strategic partner to the CEO and oversee all marketing activities for retail businesses in Thailand, focusing on building brand equity.
• Develop and execute comprehensive marketing strategies to increase brand awareness and foot traffic to physical stores.
• Design and implement CRM strategies to enhance customer retention and lifetime value (LTV).
• Oversee creative direction and messaging for "WhiteSand," "octo TOKYO," and "YellowMango" to ensure a consistent and premium brand image.
• Lead digital marketing campaigns (SNS, Ads, KOL management) tailored to the Thai and international market.
• Build and manage the marketing team, setting clear KPIs and performance goals.

Qualifications

• Proven experience as a Marketing Director or Head of Marketing, preferably in the Retail, Fashion, or Lifestyle industries.
• Strong understanding of brand building and LTV strategies.
• Experience in the Thai market is a strong plus.
• Business level English is required.
• Entrepreneurial mindset with the ability to work in a fast-paced environment.

Additional Information

• Based in Bangkok and Japan; role oversees retail businesses in Thailand.
• Employment type: Full-time, onsite.