Marketing Manager

About the Company

Founded in Phuket, HYPE Boat Club is a leading name in luxury experiences at sea, offering exclusive private charters and signature join-in cruises that combine elegance, entertainment, and premium hospitality. As part of the YONA family, HYPE welcomes an international clientele seeking unforgettable moments in one of Asias most prestigious island destinations.

More than a boat club, HYPE embodies a vibrant lifestyle and a strong sense of community, where high-end service, energy, and memorable experiences come together every day. Joining HYPE means becoming part of the YONA family - a passionate, dynamic environment shaping the future of luxury leisure and hospitality in Phuket.

Responsibilities

• Reporting directly to the Marketing Director and responsible for developing and executing marketing initiatives to strengthen brand awareness, increase customer engagement, and drive business growth across local and international markets.
• Manage and execute marketing campaigns across digital, social media, partnerships, and events.
• Develop engaging content aligned with the HYPE brand identity and luxury lifestyle positioning.
• Oversee social media platforms, online advertising campaigns, and website updates.
• Support PR initiatives, influencer collaborations, and strategic partnerships.
• Monitor campaign performance, market trends, and customer insights to optimise marketing actions.
• Coordinate with Operations, Event Planners, and external partners to ensure consistent brand communication and impactful guest experiences.
• Assist in the management of the marketing budget and ensure effective resource allocation.

Qualifications

• Bachelors degree in Marketing, Communications, Hospitality, Business, or a related field.
• Demonstrable experience in marketing, preferably within hospitality, luxury travel, lifestyle, or event industries.
• Proven experience in digital marketing, social media management, and campaign execution.
• Strong understanding of branding, content strategy, and customer engagement.
• Experience in destination marketing or experiential marketing is highly valued.

Skills

• Excellent communication and interpersonal skills; proficiency in English is mandatory.
• Creative mindset with strong storytelling and content creation abilities; graphic design and multimedia editing skills are a plus.
• Strong organisational skills and attention to detail.
• Ability to work in a fast-paced, international, and dynamic environment.
• Analytical mindset with the ability to interpret marketing performance data.
• Knowledge of Phukets tourism and luxury hospitality market is considered an advantage.

Benefits

• Location: Phuket.
• Full-time position.
• Opportunity to join a fast-growing luxury hospitality and lifestyle brand.
• International and dynamic working environment.