Business Development Representative - APAC

About the Role

Disguise is looking for a Business Development Representative (BDR) / Lead Generation to join our expanding team as the first point of contact for potential customers. You will engage, qualify and drive new business opportunities across APAC (Korea, Malaysia, Philippines, Thailand or Singapore) while collaborating with global teams. Reports into Head of BD (based in London). If you are bilingual, please also submit your CV in English.

What You'll Do

• Meet weekly, monthly and annual lead generation and pipeline targets and track/report KPIs (activity, lead generation, lead conversion, opportunity generation and pipeline creation).
• Develop and execute outbound prospecting strategies, including calls, emails and social selling; research and qualify new leads from marketing campaigns and events.
• Manage inbound lead follow-ups and convert prospects into qualified sales opportunities; collaborate with sales managers to strategize on pipeline generation.
• Host initial discovery meetings and lead compelling demonstrations of Disguise products; communicate tailored value propositions and overcome objections.
• Maintain accurate customer records in CRM using Salesforce and Salesloft and coordinate product demonstrations and sales handoffs with the sales team.
• Stay up-to-date with Disguise products, updates and competitive solutions; attend industry events (roughly 1–2 per year) and share insights with cross-functional teams.

Qualifications

• Experience in a lead generation capacity preferred: cold calling, qualifying leads and handling objections.
• Experience using sales methodologies, preferably BANT / MEDPICC.
• Experience in SaaS, hardware or technical services sales and working with a wider sales team to pass on opportunities for closing.
• Experience using Salesforce and Salesloft (CRM / sales engagement tools).
• Industry interest in production, entertainment, live events and broadcast.
• Ability to speak professional/conversational English; other Asian languages would be beneficial.

Behaviours and Values

• High attention to detail to keep reports and documentation up to date.
• Winning mindset: brave, bold and growth-oriented.
• Driven, proactive and passionate in seeking opportunities.
• Dependable team player who can also work autonomously.
• Dynamic and resilient with the ability to pivot quickly.
• Approachable, authentic and humble (no ego); desire to grow into Account Management / Sales Representative roles.