Head of Marketing Solutions

About the Role

The Head of Marketing Solutions, Thailand is a critical leadership role responsible for driving advertising revenue growth within the Thai market. The role oversees the development and execution of strategic initiatives to acquire, retain, and upsell clients, ensuring successful adoption of innovative advertising solutions. This position shapes the advertising and digital marketing landscape by leveraging market insights, fostering client relationships, collaborating with regional teams, and building a high-performing sales and account management team.

Responsibilities

• Drive advertising revenue growth in Thailand by meeting and exceeding ambitious revenue targets and refining strategies for client acquisition, retention, and portfolio expansion.
• Design and implement client segmentation, assign portfolios, and execute scalable initiatives tailored for the Thai market.
• Develop and refine go-to-market approaches to drive client adoption of advertising solutions and achieve upsell opportunities with key clients.
• Build, lead, and coach a high-performing sales and account management team, creating a collaborative, results-focused culture and ensuring alignment with country financial goals.
• Collaborate with regional product, operations, strategy, and commercial teams and integrate local market insights into the development and adoption of advertising solutions.

Qualifications

• 8+ years of experience in advertising sales, digital marketing, or media industries with a strong track record in driving advertising revenue growth.
• Leadership experience managing high-performing teams or roles involving sales, account management, or business development is preferred.
• Demonstrated expertise in digital marketing, data-driven media ecosystems, and developing client-focused advertising solutions.
• Exceptional communication, negotiation, and stakeholder management skills to effectively partner with clients, internal teams, and external partners.
• Bachelor's degree in marketing, business, or a relevant field required; a master’s degree is a plus.
• Proven ability to manage client acquisition and retention while balancing strategic execution and revenue growth targets.
• Deep understanding of the Thai advertising ecosystem and competitive landscape, with the ability to identify market-specific opportunities.