Influencer Excellence Manager

About the Role

• Location: Bangkok
• Company: Nestlé
• Department: Comm & Marketing Services
• Employment type: Full-time, Onsite
• Minimum 5+ years experience in social media or digital role, especially in recruiting and management of influencers

Responsibilities

• Recruit and amplify influencer base directly and via influencer & creator agencies for brands; research, identify and build relationships with micro, mid-tier, macro and mega influencers, industry/tribe thought leaders and agencies appropriate to target cohorts and audiences
• Rollout and adapt Nestle's influencer marketing guidance and principles to brand builders with a clear strategy-to-execution framework, and govern and monitor adherence of influencer marketing strategies across campaigns and channels
• Create testing and scale pipeline for influencer and creator campaigns to refresh or establish new creative approaches focused on achieving KPIs
• Define platform-fit and brand-fit content ideas aligning the message with the brand's tone of voice and culture, and train the brand-building community on execution and scaling
• Focus on educating brand audiences about products, ingredients and benefits where regulatory possible, and create hype aligned with promotional strategies and Nestle Media and Creative Principles
• Research relevant industry experts, analyze competitors and target audiences, stay informed about emerging trends, tools and influencers, and engage with other Nestle markets to learn best-in-class campaigns and ideas
• Assist Brand Managers in embedding influencer strategy, content strategy and social media in ICP plans aligned to overall marketing plans and brand direction
• Plan, execute and optimize campaigns; track and report KPIs through Influencers & Social Media dashboard; manage content, posts and influencers per Nestle guidelines, policies and procedures

Qualifications

• Bachelor's degree in a related field
• 5+ years experience in social media / digital role; experience in recruiting and management of influencers advantageous
• Outstanding project management skills
• In-depth knowledge and skills of social media marketing industry, platforms and channels
• Excellent interpersonal and relationship-building skills; networking attitude
• Data-driven and result-oriented mindset; creativity and innovation
• Outstanding verbal and written communication skills in English and Thai
• Focus on brand strengths and opportunities (SWOT analysis)