Senior Product Designer - TrueMoney/ Virtual Bank

About the Company

Ascend Money is a leading fintech company providing innovative payment and financial services across 7 countries in the Southeast Asian Region. Established in 2013, Ascend Money became Thailand’s first fintech unicorn in 2021. Its flagship service TrueMoney is a popular digital financial application enabling ease of payments and a convenient financial lifestyle. TrueMoney’s extensive agent network and offline/online payment services enable millions of users across the region to access innovative financial services.

Responsibilities

• Understand UX/UI design processes such as design thinking, corporate identity systems, visual design, communication design, user experience, user interaction and UI/UX design systems.
• Design user journey mapping, user flow, wireframes, UI screens, and prototypes for mobile applications.
• Collaborate with UX writers, product owners, and business units to define user problems and shape user journeys.
• Lead or facilitate design critiques, workshops, and cross-functional design discussions.
• Ensure consistency of design elements through the use of design systems and help evolve them as needed.
• Ask questions and challenge stakeholders to understand the “why” behind assumptions, ideas, and constraints to better inform strategies.
• Conduct usability testing sessions to understand user responses and perceptions toward proposed designs.
• Translate business requirements and user needs from research into functional and emotional user experiences.
• Advocate, mentor and coach junior and mid-level designers, providing feedback and fostering continuous learning and design excellence.
• Stay updated with design trends, tools, and best practices.

Qualifications

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or related fields.
• 4+ years of experience in UX/UI design for mobile applications, delivering projects that enhance user engagement and create seamless digital experiences.
• Deep knowledge of design principles, including design thinking methodologies.
• Proficiency in design tools such as Figma, Adobe Creative Suite, and other industry-standard tools.
• Strong critical and analytical thinking skills for problem-solving and design decision-making.
• Comprehensive understanding of the end-to-end digital product design process including user research, personas, journey maps, UX design, UI design, and interaction design.
• Excellent communication and stakeholder management skills with the ability to articulate design decisions and collaborate across teams.