Brand Manager - Confectionery

About the Company

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Confectionery, Coco Beverage & Snacks)
Employment: Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG

Responsibilities

• Develops and updates consumer portrait and consumer engagement funnel for his/her brand.
• Understands in-store environment, contributes to category strategy, defines desired relative price, recommends pricing and promotional strategy, and proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies innovation levers, contributes to and executes the innovation pipeline, and maintains vibrancy via relevant renovation.
• Contributes to development and execution of a strong, functionally aligned brand.
• Tracks and monitors brand performance, health and strategic alignment; understands business impact and investment of the brand.
• Contributes to development of Big Ideas and engagement strategies and creates attractive and rewarding brand experiences.
• Works in partnership with communication agencies to ensure all brand communication contributes to enhancing the company's image as a trusted leader.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years' experience in Brand Management from FMCG (MNC).
• Strong people and project management skills; leadership and coaching principles.
• Experienced in business planning, monitoring, analysis, and strategizing.
• Computer literacy.
• Good command of English and Thai.