Marketing Communications Manager

About the Company

KAIA is a portfolio of luxury outdoor resorts set in beautiful natural landscapes, built around connection to people, place, and a deeper sense of purpose. Each KAIA destination is shaped by its surroundings and defined by local stories and culture, bringing together nature, wellness, and human connection.

KAIA Koh Phangan is a beachfront luxury tented resort on the northeastern coastline of Koh Phangan. Recognized by Condé Nast Traveler as one of the Most Exciting Hotel Openings of 2026, KAIA Koh Phangan is owned and operated by Bound and Beyond.

About the Role

We are looking for a creative and commercially minded Marketing Communication Manager to support execution of KAIA’s brand, marketing, and communications strategy. Based in Bangkok with regular travel to Koh Phangan, this role brings the KAIA brand to life through storytelling, digital marketing, partnerships, content creation, and guest-focused campaigns.

Responsibilities

• Support the execution of KAIA’s brand, marketing, and communications initiatives across all channels.
• Coordinate marketing campaigns, launches, partnerships, and activations with internal and external stakeholders.
• Ensure all guest-facing communications align with KAIA’s brand identity, visual standards, and tone of voice.
• Manage KAIA’s social media channels, including content planning, publishing, community engagement, and performance tracking.
• Coordinate content creation across experiences, wellness, culinary, partnerships, events, and resort storytelling.
• Support influencer collaborations, media visits, content shoots, and brand campaigns.
• Coordinate digital marketing activities across social media, paid media, SEO, email marketing, and website content in partnership with external agencies.
• Manage and update digital platforms, website content, and travel-related listings.
• Monitor campaign performance, analytics, and emerging digital trends, tools, and technologies.
• Support brand collaborations, PR initiatives, events, and community-focused activations to enhance brand awareness and guest engagement.
• Work closely with resort operations and corporate teams to align marketing initiatives with business priorities and guest experience objectives, including project coordination, timelines, budget tracking, and campaign execution.

Qualifications

• Bachelor’s degree in Marketing, Communications Management, or a related field.
• Minimum 5 years of experience in marketing, brand management, communications, or digital marketing.
• Experience within hospitality, luxury, lifestyle, wellness, or travel brands is highly preferred.
• Strong understanding of social media, content marketing, digital platforms, and campaign management.
• Experience working with agencies, creative partners, and external stakeholders.