Thailand Integrated Marketing Communication - Marketing

About the Role

Our team aims to connect with client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing and manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

Responsibilities

• Devise B2B marketing communication strategy to inspire and influence South East Asia clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Develop an SEA region-wide multi-channel new client acquisition strategy in collaboration with internal stakeholders and external partners such as messaging platforms, media agencies and vendors.
• End-to-end drive and execute integrated marketing campaigns across SEA including events, new client acquisition scaled education, partner upskilling, email marketing, press releases and more.
• Independently own and lead strategic projects requiring cross-functional collaboration with sales, product, finance, operations and other departments.
• Manage regular reporting on SEA business marketing initiatives and results, including bi-annual planning, quarterly planning (OKR) and reporting (QBR).
• Budget management: allocate budget resources to support business growth, oversee budget governance to ensure compliance, and track and report budget utilization.
• Drill into performance of marketing channels, especially events and new client acquisition, to track and draw actionable insights and best practices.
• Partner closely with Global hub to drive synergy, share best practices and adopt regional learnings to drive business alignment and uplift performance.

Qualifications

• Minimum: Minimum 5 years of professional experience in marketing, communications, consulting or business strategy; ability to thrive in a rapid, agile, and often ambiguous growth environment; team player and collaborator with strong relationship-building and leadership skills; strong cross-functional and global communication experience; ability to apply a structured framework to marketing initiatives, planning and reporting; passion for TikTok marketing.
• Preferred: Good understanding and appreciation of international business, landscapes, and culture; proven experience in media, advertising or technology industries; proven experience developing integrated marketing strategies and executing go-to-market plans, especially events.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect. We strive to do great things with great people, lead with curiosity and humility, and make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Additional Information

Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We are committed to celebrating diverse voices and creating an environment that reflects the many communities we reach.