Executive, Digital Marketing

About the Company

Excelpoint Systems (Pte) Ltd

Responsibilities

• Having innovative ways to gather more leads from different media channels (Social Media, Digital Marketing, Trade events, Webinars, Seminars, etc).
• Value add by working closely and support Sales/PMDs & Marcom depts in digital marketing activities.
• Managing of leads for publishing onto various digital platforms (Email blasting, entering into CRM for tracking and monitoring).
• Work towards conversion measurements and activities’ tracking across various digital platforms.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
• Being a Channel Marketing contact for assigned product lines. Planning of marketing activities, reviewing with suppliers, analytic reporting.
• Other new assignment relating to Marketing and Communication.

Qualifications

• Diploma/ Degree – Business Management/ Digital Marketing.
• Hands-on with proven experience managing and enhancing capabilities and functionalities of any form of digital marketing knowledge.
• Knowledge of work.
• Skill level: Knowledge and understanding of all phases of job.
• Communication: Effectiveness in listening to others, expressing ideas, both orally and in writing; providing relevant and timely information to management, co-workers, subordinates and customers.
• Teamwork: How well to get along with fellow employees; shows a cooperative spirit.
• Decision Making / Problem Solving: Effectiveness in understanding problems; making timely, practical decisions.
• Managing Change and Improvement: Effectiveness in initiating changes; identifying new methods and generating improvement.