Head of Retail Marketing

About the Role

We are looking for a strategic and results-driven Head of Department (HOD) – Retail Marketing to lead nationwide retail marketing initiatives and drive store traffic, in-store sales conversion, brand visibility, and promotional effectiveness across all store formats. This is a key leadership role reporting directly to the VP Marketing, responsible for shaping retail marketing strategy, leading high-impact campaigns, and strengthening market competitiveness through data-driven decisions.

Responsibilities

• Develop and execute annual retail marketing strategies, promotional calendars, and customer engagement plans; manage department budget, cost efficiency, and ROI.
• Lead nationwide campaigns, promotions, store activations, and oversee all in-store communication materials including POSM, POP, signage, and branding touchpoints.
• Work closely with Operations and Merchandising to ensure campaign readiness and execution excellence; guide managers in developing effective, insight-led campaign concepts.
• Lead shopper research on customer behavior, footfall drivers, purchase triggers, and conversion barriers; conduct competitor reviews and translate insights into actionable store-level improvements.
• Build strategic partnerships with payment partners, malls, FMCG suppliers, and corporate partners; manage agencies across creative, media, and retail activation to drive traffic growth and sales uplift.
• Partner with Operations, Merchandising, VM, Finance, and E-commerce teams for aligned execution; present business performance, insights, and recommendations to senior leadership.
• Coach and develop team members in retail marketing and campaign execution; foster a culture of creativity, agility, accountability, and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus).
• 10+ years of experience in Retail Marketing, Trade Marketing, or FMCG, with a minimum 5 years in senior management level.
• Proven experience in nationwide campaigns and in-store marketing; strong understanding of retail customer behavior and promotions.
• Strong leadership and stakeholder management skills; commercial mindset with analytical thinking.
• Proficient in Excel and reporting tools.
• Native Thai and strong English communication skills.
• Proactive, adaptable, and results-driven.

Skills / Required Skills

• Proficient in Excel and reporting tools.
• Native Thai and strong English communication skills.

Additional Information

• The company will conduct a criminal background check before considering hiring for this position.
• Working day: Monday - Friday.
• Office Location: 777 WHA TOWER, 12th Floor, Moo 13, Debaratna Road (Bangna-Trad) KM.7, Bang Kaeo, Bang Phli, Samut Prakan 10540.
• Website Company: https://www.mrdiy.com/th/
• If you are interested in this position, please apply directly to LinkedIn. For more information, contact the Talent Acquisition Department. English resume requested.