Growth Marketing Manager (In-App & Platform)

About the Company

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

Responsibilities

• Own funnel performance (Impression → Order) by identifying and resolving key drop-offs to accelerate in-app growth.
• Optimize funnel KPIs (CTR, CVR, OTR, GMV) through targeted interventions to ensure sustainable user growth.
• Architect and manage A/B testing across UX, personalization, and CRM to validate growth hypotheses.
• Extract growth insights from deep-dive data analysis to fuel the experimentation roadmap.
• Optimize CRM journeys (push, retargeting, segmentation).
• Continuously identify and test new growth opportunities across all platforms.
• Collaborate with Product, Data, Engineering, and CRM teams (Braze).

Qualifications

• 5+ years of experience in experimentation, growth, performance marketing, or personalization/recommendation systems.
• Strong analytical skills with ability to find root causes from data.
• Strong ownership, fast execution, and passion for testing & optimization.
• Experience with CRM / Push / Retargeting is a plus.
• Experience in e-commerce / marketplace / super app is a plus.