Strategy Specialist

About the Company

AIS is transforming from "Telecom Service Provider" into "Digital Life Service Provider" offering innovative services for customers' daily life. We realize that people are the most important factor to drive sustainable growth of the company. We always strive to develop and create growing opportunity for our people by offering challenging work according to individual's talent. As we are adapting ourselves to rapidly changing environment, our people will have opportunity to work in various challenging projects. Our culture emphasizes teamwork and meritocracy as we believe that people are the most important factor behind our success.

Job Summary

Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app to enhance customer engagement.

Key Responsibilities

• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app to enhance customer engagement
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach
• Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings