SEA Senior Brand Manager for Innovations (Pepsi-Lipton) – 1 year contractor

Overview

Join us on this exciting journey! This role will be facilitated through the third-party employment vendor appointed by PepsiCo Thailand. By applying, you are giving consent to share your information with our trusted partner to support your recruitment and employment process.

Responsibilities

• Own the regional innovation strategy for Lipton RTD Tea in Southeast Asia, aligned with brand and long-term category growth ambitions.
• Identify white-space opportunities through deep consumer, market, and trend analysis, translating insights into compelling innovation concepts.
• Build and manage a 3-5 year innovation pipeline, balancing renovations, line extensions, and breakthrough innovations.

End-to-End Innovation Development

• Lead innovation projects from ideation through commercialization, including concept development, product and packaging briefs, stage-gate approvals, and launch execution.
• Partner closely with the Global Innovation Hub, Regional R&D, supply chain, procurement, finance, and bottlers to ensure feasibility, speed to market, and scale.
• Proactively influence the Global Innovation Hub Team in ensuring relevance to Southeast Asia consumer needs.

Market & Launch Excellence

• Drive best-in-class launch excellence, working with local markets to adapt innovation toolkits, claims, and propositions.
• Ensure innovations are launched on time, on budget, and with clear post-launch success metrics.

Stakeholder & Matrix Leadership

• Lead cross-functional and cross-country teams in a matrix environment, influencing without direct authority.
• Build strong partnerships with local bottler partners, business development team, insights, finance to ensure shared ownership and executional excellence.
• Present innovation strategies, recommendations, and progress updates to senior leadership and regional/global forums.

Qualifications

• Master’s degree or Bachelor’s or Degree in any fields
• At least 6-7 years of s experiences as Product/ Brand Management in multinational FMCG companies
• Demonstrate understanding in Digital & performance marketing from strategy into execution
• Strong analytical and project management skills
• Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
• Able to work independently and can deal with ambiguity and changing environments
• Experience in Digital Marketing and Performance Marketing is a plus
• Fluent command in English and Thai