Performance Marketing Manager (Google/Meta Ads)

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

About the Role

We are looking for an experienced and results-driven Marketing Manager to lead client accounts, develop strategic media plans, and drive business growth through data-driven marketing initiatives. In this role, you will serve as the primary strategic partner for assigned brands, ensuring campaign success while managing stakeholder relationships and mentoring junior team members.

You will work closely with cross-functional teams to develop and execute marketing strategies across e-commerce and digital channels, delivering strong business outcomes and continuous optimization opportunities.

Key Responsibilities

• Manage assigned client accounts and serve as the primary point of contact for brands and key stakeholders.
• Develop full-funnel digital media strategies and plans aligned with clients' business objectives, target audiences, budgets, and performance targets.
• Understand clients' business and consumer journey to identify opportunities across awareness, consideration, conversion, and retention.
• Lead campaign planning across Meta, Google, TikTok, and marketplace platforms, ensuring the right channel and campaign objective are used at each stage of the funnel.
• Build and maintain strong client relationships by understanding business goals, identifying growth opportunities, and providing strategic recommendations.
• Lead campaign planning and work closely with media execution teams to ensure campaigns are delivered effectively and achieve agreed KPIs.
• Monitor, analyze, and optimize digital marketing activities to maximize campaign performance and return on investment.
• Manage marketplace advertising campaigns across platforms such as Lazada and Shopee.
• Leverage data and insights to identify business opportunities, solve performance challenges, and drive continuous improvement.
• Develop and maintain reporting dashboards and performance tracking using Looker Studio and other analytics tools.
• Coordinate with cross-functional teams including Business Development, Brand Management, Creative, and Operations to align campaign strategies, commercial mechanics, and creative direction.
• Present campaign performance, business insights, and strategic recommendations to clients on a regular basis.
• Ensure high levels of client satisfaction through strong communication, excellent service, and consistent performance delivery.
• Proactively identify issues and provide solutions to ensure smooth project execution and client success.
• Guide, coach, and support at least one direct report, providing training, feedback, and development opportunities to enhance team capabilities.
• Contribute to process improvements, best practices, and knowledge sharing within the team.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Media, Communications, or a related field.
• 4+ years of experience in digital marketing, e-commerce marketing, performance marketing, media planning, account management, or related fields.
• Experience working with e-commerce platforms, media agencies, e-commerce enablers, distributors, or similar industries.
• Experience planning and managing full-funnel campaigns, from awareness and consideration through to conversion and retention.
• Hands-on experience with Google Ads and other digital advertising platforms.
• Proficient in data visualization and reporting tools, particularly Looker Studio.
• Strong knowledge of marketing analytics, campaign tracking, and attribution tools including Google Analytics, Google Tag Manager, Facebook Pixel, UTM tracking, and Campaign Manager.
• Proven experience in media planning, budget management, campaign optimization, and performance analysis.
• Excellent verbal and written communication skills in both Thai and English, with the ability to confidently lead client discussions, presentations, and strategic reviews.
• Strong client-facing and stakeholder management skills with the ability to influence decision-making and build long-term partnerships.
• Ability to work independently, take ownership of projects, and manage priorities with minimal supervision.
• Strong problem-solving and critical-thinking skills, with the ability to identify challenges and develop effective solutions.
• Experience mentoring, training, and guiding junior team members or direct reports.
• Strong analytical skills with an excellent sense of data and numb