Marketing Communications Specialist

Responsibilities

• Develop advertising/marketing communication plans for consumer banking products/services.
• Initiate advertising ideas and projects for assigned accounts and/or new projects.
• Provide marketing support and marketing collaterals to aid sales of products/services.
• Collaborate and work closely with advertising agency, digital agency, and media agency to create effective advertising campaigns to meet campaign's objectives
• Effectively allocate and manage advertising/marketing communication budget to achieve campaign goals.
• Monitor, track and analyze the results of campaigns.
• Work with cross-functional teams such as Product, Public Relations, CRM, Consumer banking, Premises, Procurement and other related teams to deliver effective results of each project.

Qualifications

• Bachelor or master’s degree or higher with at least 3 years’ experience in advertising, branding, marketing communication, mass communication, digital marketing, or related field.
• Good at project management and able to handle multiple streams of work with attention to details.
• Strong branding/design sense with good business understanding.
• Strong verbal and written communication skills in Thai/English including the ability to facilitate and present.
• Proficient in Microsoft Office especially PowerPoint and Excel.

Skills

• Marketing communication, branding and campaign coordination with agencies.